Humans now recognize more brands than plants. In order to combat this trend, OVERLOOKED employs biomimicry in reverse. Instead of following the human adaptation of nature’s problem-solving abilities, the surreal nature of OVERLOOKED adopts human methods of promotion to make us care for its well-being. Branding can transform something, making it visible, valuable, and desirable. In this exhibition, Inna Alesina reclaims promotional techniques to make our environments better, healthier, and less artificial.
Friday, January 4 at 11:00 am to 7:00 pm
Stevenson University (Greenspring Campus), Greenspring Art Gallery 1525 Greenspring Valley Road, Stevenson, MD, 21153